How Eastern Europe hired nation branding agencies
Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were...
View ArticleLithuania considers name change in nation branding plan
Lithuania is thinking about changing its name in English to something easier to pronounce in plans to boost its image, officials said. The small southern Baltic state, in the shadow of neighbours...
View ArticleInterview with Latvia’s Brand Baltic director
Mike Collier from The Baltic Times has published an interesting interview with Ojars Kalnins, director of the Latvian Institute, which represents Latvia at the Baltic Sea Regional Brand (BSRB) project....
View ArticleGood and bad nation brands
When I read about nation branding on the web, sometimes I realize that some writers tend to use indistinctively “a powerful brand” with “a good brand”, as if they were interchangeable terms. But they...
View ArticleLatvia’s nation brand could be helping the world breathe better air
Branding a nation entails “what is”, “what it stands for”, and “what it is going to be known for”. The director of the Latvian Institute, the country’s office for Latvia’s promotion, Ojars Kalnins, has...
View ArticleLatvia – State of the Nation Brand
Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and...
View ArticleType of nation: Branding a country through typography
Flags, coats of arms, hymns, costumes, landmarks – these are elements commonly used to communicate national identity. A less obvious graphic element, however, is the typographic style of letters, which...
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